Reach Out, Reach Up

Print Collateral

MIT describes its Undergraduate Admissions process as one of “choosing an 1,100—person team to climb a very interesting and fairly rugged mountain—together.” So when tech-savvy MIT came to us needing a unique print piece, it made us think.

Our innovation leaders of tomorrow get off the school bus to sort through overstuffed mailboxes of vanilla marketing materials from top-tier schools. And although MIT had a successful web presence, Admissions knew they needed to rise to the top of that mountain of white envelopes. They sought a print piece that reflects MIT’s unique character and, importantly, expands its reach.

To achieve this, we developed a highly-customized packet of goodies wrapped in an anti-static, metallic envelope. The packet is both utilitarian and aspirational: a how-to-apply guide, a rock-climbing dinosaur, and inspirational quotes from the likes of Marie Curie and Walt Disney will surely attract attention.

Illustration by Tang Yau Hoong
Read MoreRead Less
AIGA Bone SHow 2013 Winner